WooCommerce: Change 'Add to Cart' Button Text Site-wide

Altering the ‘Add to Cart’ button text across your WooCommerce site is a strategic way to enhance user experience and align the call-to-action (CTA) with your brand voice or specific marketing campaigns. Such customization can guide users more effectively, potentially increasing conversion rates. This article will walk you through the steps to modify this button text site-wide, ensuring a consistent message is delivered across all your product pages.


Before you start, make sure you have administrative access to your WordPress site. You should preferably make these changes in a child theme to prevent them from being overwritten during theme updates.

Step 1: Access Your Theme’s functions.php File

Your first step is to access the functions.php file within your WordPress theme. You can do this through an FTP client or the file manager provided by your hosting service. Navigate to wp-content/themes/your-child-theme/functions.php.

Step 2: Insert the Custom Code

Next, you’ll add a snippet of PHP code to your functions.php file. This code will globally change the text of the ‘Add to Cart’ button on your WooCommerce product pages. Here’s the basic code snippet you’ll need:

add_filter( 'woocommerce_product_single_add_to_cart_text', 'woo_custom_cart_button_text' ); // Single Product Page
add_filter( 'woocommerce_product_add_to_cart_text', 'woo_custom_cart_button_text' ); // Archive Pages

function woo_custom_cart_button_text() {
  return __( 'Buy Now', 'woocommerce' ); // Change 'Buy Now' to whatever text you prefer

This code sets the button text to “Buy Now” for both single product pages and product archive pages. You can modify the 'Buy Now' string in the return statement to whatever text aligns with your brand or campaign.

Step 3: Save and Test Your Changes

After adding the code, save the functions.php file. Clear any caching mechanisms in place—whether a plugin or your hosting service’s caching—so that the changes can take effect immediately.

Test the change by visiting various product pages and categories on your site to ensure the new button text appears consistently. Verify the change across different browsers and devices to ensure that all your visitors experience the update.

Step 4: Monitor Performance

After implementing the change, closely monitor how it affects your user engagement and conversion rates. Tools like Google Analytics can help you track the performance of your CTA buttons.


Customizing the ‘Add to Cart’ button text site-wide in WooCommerce is a straightforward process that can significantly impact your online store’s user experience and conversion rates. By aligning the CTA with your brand’s voice or specific promotional language, you can create a more cohesive and engaging shopping environment. Remember, the goal is to make your site as user-friendly and persuasive as possible, so take the time to choose words that resonate with your audience and drive action.

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